Brand StoryPaniFit (working name)
From a simple kitchen idea to a hydration brand
This page is built so you can later tell the full story behind the lemon ice cubes concept — how the idea started, why it matters, and how it fits a modern wellness + convenience lifestyle.
Since you mentioned the family story angle before, this section can become one of the strongest emotional parts of the brand (especially for premium positioning and trust).
You can later rename this page to “Our Story” and add real founder/family photos without changing the layout.
Family-origin concept
Wellness positioning
Zero-waste extensions later
Future brand extensions you can mention later
Optional ideas that fit the same lemon ecosystem once the core cubes gain traction.
Lemon tea cubes
Instant tea / warm drink cube concepts for winter or evening routines.
Zest / kitchen line
Zero-waste positioning with lemon peel based add-ons and culinary use cases.
Hospitality / travel kits
Small premium hydration kits for rentals, hotels and tourism experiences.